BROUR whole wheat flour
Whole wheat flour is literally the flour made of whole wheat. Since it contains less calories and far more dietary fiber compared to regular white flour, replacing regular flour with whole wheat flour is an ideal way to improve our eating habits. However, the taste itself is not as good as regular flour. The odd taste of the usual whole wheat flour, we believe, is caused by the unique structure of wheat.
For example, there is a groove running through the wheat berry and impurities such as dust tend to settle in the groove, which could be the major cause of its odd taste. We know that even a tiny bit of impurities can destroy the whole wheat flavor. Who would like to eat salad made of unwashed vegetables?
Therefore we take a different approach to produce pure whole wheat flour. In modern wheat flour milling, we employ what is called the "Gradual Reduction System", which breaks down the wheat berry into roughly 50 categories. Please visit the following link if you are interested in more details: www.flour.co.jp/en/milling/
In the manufacturing process of Brour, we select the pure endosperm part and clean the coarse bran part so that any dust or impurities are removed. That is, we use only pure endosperm and clear coarse bran to make Brour whole wheat flour.
In the process for the clear coarse bran, we first roast it to make it more tasty and easier to be pulverized. Then, we pulverize the bran into the small pieces until it gets almost as fine as flour itself. As a result, we are able to offer wheat flour with ample dietary fiber and true wheat flavor. We have 2 manufacturing patents for Brour, patent number 568338 and 6581764. The name of Brour is derived from BRan and flOUR. There are three kinds of Brour:
1. "Brour Whole Wheat Flour", which consists of 88% pure endosperm and 12% fine pulverized bran, so that its composition ratio is almost the same as regular whole wheat flour. We understand that this broad definition of whole wheat flour is approved by the FDA(U.S. Food and Drug Administration) so that whole wheat flour is more eatable plus we benefit from better eating habits.
2. "Brour Fine" consists of 93% pure endosperm and 7% fine pulverized bran, which is about 50% equivalent of whole wheat flour.
3. "Brour" consists of 93% pure endosperm and 7% of coarse bran, which is also about 50% equivalent of whole wheat flour.